Assertiveness is the ability to express your thoughts and feelings openly, and to say no and protect yourself. It does not mean hurting other people, but it does mean having a sense of your rights as well as the rights of others.
People who lack assertiveness may agree to do something for a friend that they really don't want to do, like baby-sitting or running an errand. They may have a hard time saying no without feeling guilty - if they can say no at all. At the same time, they may end up feeling resentful and taken for granted.
Without assertiveness skills, sometimes people are too angry and aggressive, and sometimes they are too quiet and passive.
Assertiveness can help people feel self-confident, less scared, and more decisive. It can also help them gain the respect of others.
If you do not assert yourself, you may resent others. You may be upset when you do not get what you want – even though you do not ask for what you want. Assertiveness helps you feel valuable and worthwhile.
You have the right to:
Assertiveness can help you say things that are hard to say or that you think others might not want to hear. These skills are useful for helping you say things you may have been thinking about for a long time but have not been able to say. This can be at work with a boss or co-worker or at home with a spouse or children.
You may have trouble asserting yourself because you fear being judged or rejected. Your culture may view feelings as something you should not express. You may have had to be a caretaker who never complained. Saying no to others may make you feel guilty at first. Being assertive can make you feel scared. It is important in these situations to have your lines ready, to have thought about what the other person might say, and to try to stick to your position. It may make others angry. You cannot control others but you can control yourself.
When you are assertive for the first time, others may be surprised at your new skill. After hiding feelings and pleasing others for years, you may have trouble being "heard" by your family and friends at first. As a newly assertive person, you may want to say, "I'm standing up for myself now, so..." or "I may surprise you when I say I mean it".